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Old 11-07-2013, 07:37 PM   #1
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butterfly People will shell out money for monarchs

People will shell out money for monarchs
October 30, 2013
Conservation This Week

People will shell out money for monarchs - Conservation
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How much would people pay to save the iconic monarch butterfly? A lot, according to a new study in Conservation Letters. Based on survey data, the authors estimate that American households are willing to spend about $4 to 6 billion to support monarch conservation.

Even people who aren’t butterfly-lovers are likely to have heard about the monarchs’ spectacular migrations from the northern U.S. and Canada to Mexico and California. “People’s interest in monarchs and their fascinating, visible biology is obvious,” the researchers write. They note that...
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