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Old 04-05-2012, 01:14 PM   #1
A Bee's Best Friend
 
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Default Knowledge / Action Gap

Seems that the message of biodiversity is getting out. More people have at least heard about the connection between gardening and helping increase habitats. Some even acknowledge the importance of native plants and more natural gardening styles. But a gap remains between attitude and action.
How best to address this and affect an influence on gardening practices that support native biodiversity is the subject of the following pdf link.
I think you will find it interesting.

Ecology and Society 17(1): 34
Ecology and Society: Closing the Gap: Communicating to Change Gardening Practices in Support of Native Biodiversity in Urban Private Gardens

Closing the Gap: Communicating to Change Gardening Practices in
Support of Native Biodiversity in Urban Private Gardens
Yolanda M. van Heezik 1, Katharine J. M. Dickinson 1, and Claire Freeman 1
Ecology and Society: Closing the Gap: Communicating to Change Gardening Practices in Support of Native Biodiversity in Urban Private Gardens
www.ecologyandsociety.org/vol17/iss1/art34/ES-2012-4712.pdf

Quote:
abstract: We attempted to improve knowledge and influence values, attitudes, and gardening behavior of 55 householders in favor of native biodiversity and environmentally friendly practices, through a two-way communication process, or interactive dialog, during a process of
biodiversity documentation of their gardens. Informative feedback on their garden with a normative component was also provided.

Despite being well educated and knowledgeable about common species at the start of the study, an increase in knowledge and shift in attitude was detected in 64% of householders: 40% reported a greater understanding of wildlife, and 26% made changes in their gardens, 13% to support native biodiversity. The normative component of our feedback information was of particular interest to 20% of householders.
Because neighborhood norms influence gardening practices, changes adopted by a proportion of householders should be perpetuated across neighborhoods.
The process of biodiversity assessment, dialog, and feedback was
effective in improving knowledge of wildlife and native species, and stimulated a shift in attitude that resulted in native-friendly gardening practices.
These changes were detected primarily through open self-report questions, rather than quantitative measures
The entire article can be read on the pdf.
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Old 04-06-2012, 11:57 AM   #2
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So they did get some behavior change in a group specifically picked not to be actively pro environment. That is a good indication that they are on the right track.
The group doing the study worked with the gardeners to document the biodiversity existing in their gardens. Seeing what was there, finding out during the process what was being found in other gardens and learning what changes could be made to attract more species to their own gardens was a process of communication and activity that seemed to give the gardeners what they needed to integrate ideas and then take action.

Quote:
Attitudes, which are influenced by values and norms (perceived social pressures), determine behaviors, but actual behavior change is the final step in a transition from increasing knowledge, to attitude change, to the creation of intention to change behavior to actual behavior change (Orams 1997). Most effective, stable, and long-term behavior change is thought to be achieved if the central route concept can be applied, which requires that recipients think carefully about message content, integrate it into existing belief systems, and act accordingly
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