Endangered Animals: 10 Reasons for Hope

[Staff]

Endangered Animals: 10 Reasons for Hope
By Mark Szotek, special to mongabay.com
August 03, 2010

Endangered Animals: 10 Reasons for Hope
excerpt from above:

Alan Lieberman: The 'Ten Reasons for Hope Campaign evolved out of the Zoo's endangered species program that we’ve had in place for several years. As the global endangered species crisis unfolded, the Zoo took a strong inventory of the situation. "What species have gone extinct, what can we still save, how bad is the situation?" When only pointing out negative factors facing conservation, we had a hard time getting the public engaged. We decided to take a different approach by not focusing on how bad things are for global conservation but rather show that through dedication and cooperation the situation can change...