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Old 09-02-2014, 09:34 PM   #2
A Bee's Best Friend
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Join Date: Mar 2009
Location: Chicago Illinois USA

Selling biodiversity: why we need marketing | Biodiversity Science

The conservation movement can surely count with some of the most passionate advocates of any cause. Nonetheless, in order to address global challenges we will need to go beyond these few individuals to engage society at large. Only then can we truly hope to make a difference.
Diogo Verissimo, Durrell Institute of Conservation and Ecology, University of Kent
"Half Earth Quest" Edward O. Wilson
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